Building brand awareness and fostering closer relationships with livestock farmers through an interactive website featuring a feed calculator, farming articles, and direct consultations with feed consultants
Client
Sinta Prima FeedmillService
Industry
MAHESA and LAKSITA are premium cattle feed concentrate brands produced by PT Sinta Prima Feedmill.
The MAHESA brand is a beef cattle feed concentrate designed to help farmers in their cattle fattening operations. Meanwhile, the LAKSITA brand is a dairy cattle feed concentrate designed to help farmers increase milk production.
As high-nutrient feed supplemented with vitamin premixes and antifungal agents, MAHESA and LAKSITA target the mid-to-high-end livestock farmer segment. Therefore, these specific advantages require a presentation medium capable of educating the market while reinforcing the brand’s premium image.
Thus, through the creation of a website, this project achieves two main objectives simultaneously. First, it serves as a brand activation tool for Mahesa Laksita to penetrate the market with a “premium livestock feed” positioning. Second, it serves as a resource to help farmers increase the productivity of their livestock.
Simply advertising is not enough to change farmers’ habits and encourage them to switch to premium feed. There is a gap in information and services that must be addressed through digital platforms so that the target market trusts, understands, and benefits from the presence of MAHESA and LAKSITA.
Convincing farmers to switch from pure crops or self-mixed feed to clinically tested premium feed requires nutritional education and strong evidence.
Even if farmers decide to switch to factory-processed feed, new challenges arise: What is the ideal feeding ration? What is the feeding ration for fattening?
Even when feed rations are appropriate, on-the-ground challenges such as health issues can still arise. As a result, farmers often struggle to find the right expert to consult with.
All forms of education, computing tools, and support services must be continuously and responsively accessible via mobile devices whenever needed.
Grapiku designed a website as a comprehensive digital marketing tool for the Mahesa and Laksita brands. From a modern UI that conveys the concept of “premium feed” to educational content that builds trust in premium products, and functional features designed to support livestock farmers in their daily work in the field.
Aligning business goals, user targets, positioning, and the key requirements for the Mahesa Laksita website. This phase also includes identifying communication challenges, feature priorities, and project success metrics.
Analysis of direct and indirect competitors to identify visual benchmarks, information architecture, features, positioning, and opportunities for Mahesa Laksita to differentiate itself.
Designing the information architecture based on the user journey for farmers (B2C) as well as distributors and agents (B2B).
Organize the content into a wireframe. Focus on navigation, the information hierarchy of the product page, farmer stories, articles, and the calculator.
Implementation of a visual system in accordance with the brand guidelines that align with Sinta Prima’s corporate visual identity. Consistent UI component design across all pages.
Development of a dynamic website using a custom WordPress setup. This includes product catalog development, content development, integration, and efficient code optimization.
Comprehensive testing across devices and browsers. Migration to the mahesalaksita.com domain, integration of analytics, security, and basic SEO. Plus, a training session for the Sinta team on self-managed content management.
Grapiku designed dedicated landing pages for the Mahesa and Laksita products to communicate their positioning as premium animal feed. The information is presented in a structured manner, covering product benefits, intended uses, nutritional content, videos, brochures, feeding instructions, and a call-to-action (CTA) for consultations via WhatsApp.
Laksita. Together with the Sinta team, we conducted exclusive interviews and documented the actual use of the products on farms.
The results were compiled into a case study that highlights the farmers’ experiences and the impact of using Mahesa and Laksita feed on livestock productivity.
Farmers can simulate feed calculations based on the requirements of their livestock program. For example, for a beef cattle fattening program starting at an initial weight of 400 kg, the simulation will provide recommendations for the target weight and the required daily feed intake.
These simulation results help farmers estimate feed costs, develop more measurable programs, and assess potential returns before beginning the rearing period.
The Mahesa Laksita website is more than just a company profile or product catalog. It also serves as an educational hub for livestock farmers. The article section, which features a wide range of information, helps enhance the expertise of various stakeholders from livestock farmers and agents to distributors and the general public.
This educational content also strengthens Mahesa Laksita’s visibility on search engines and AI-based platforms, while simultaneously building brand awareness as a premium feed brand in the national market.
The feed consultant feature connects farmers with livestock experts in their respective regions. Farmers can receive recommendations on products, feeding schedules, and management programs that are better suited to local conditions and the needs of their livestock.
Grapiku designed mahesalaksita.com using a mobile-first approach so that product information, feed calculators, articles, and consulting services are easily accessible via smartphone.
The interface and user flow are optimized for various screen sizes, ensuring that farmers can still access information quickly even while on the go and engaged in fieldwork.
Experienced rapid growth in the first 6 months thanks to the website’s architecture and well-structured initial content.
A calculator designed for livestock farmers to simulate feed requirements based on various programs.
Farmers can connect directly with feed experts via the consultation CTA to receive more precise recommendations.
Websites Launched
Monthly Active Users
Increase in Interaction Time
Structured Business Lines
Client Portfolio
Applications Submitted via the Website
