GDSK Website Revamp
Grapiku played a key role in conceptualizing, redefining, and reinforcing GDSK’s brand values as Indonesia’s largest food and facility service provider through its website.
Grapiku played a key role in conceptualizing, redefining, and reinforcing GDSK’s brand values as Indonesia’s largest food and facility service provider through its website.
PT Gobel Dharma Sarana Karya, or GDSK, is a professional services company that provides food, retail, facility, and hospitality services. Founded in 1977, GDSK is part of the Gobel Group.
Starting out by providing nutritious meals for factory workers, GDSK has expanded to offer Town Catering, Remote Catering, Event Catering, Food Retail, and Facility Services to meet a variety of needs across Indonesia.
When selecting a food and facility services provider, companies consider more than just the types of services offered. They also evaluate the provider’s experience, operational capacity, quality standards, track record, and commitment to sustainability.
GDSK needs a corporate website capable of conveying all these values professionally. The website must showcase its service capabilities while demonstrating that GDSK possesses the experience, resources, and standards required to be a long-term partner.
Primary Objective
To build a digital company profile that strengthens GDSK’s positioning as a trusted food and facility services partner for the B2B market.
GDSK has extensive experience, a broad range of services, and a variety of achievements relevant to prospective clients. The challenge is to weave all of this information into a narrative that is easy to understand and helps companies assess GDSK’s capabilities.
Communicating and positioning GDSK which was previously a catering company as a multi-service hospitality provider encompassing food, retail, and facilities.
The company profile on the previous website did not optimally showcase awards, certifications, news, and milestones.
Experience in handling B2B catering, facility maintenance, and events ranging from the National Jamboree to the Asian Games was not displayed on the previous website.
Prospective applicants cannot find and submit applications through the website. The application intake process was previously done manually and could not be scaled.
Grapiku developed gdsk.co.id as a digital company profile to strengthen GDSK’s positioning in the B2B market. The website’s structure and design were crafted to reflect GDSK’s evolution from a catering company to a provider of food, retail, hospitality, and facility services.
Aligning business goals, the latest GDSK positioning, target users, and recruitment portal requirements. The results will serve as a reference for communication, UX, and KPI revamp.
The audit of the old website covers page structure, content quality, user journey, functionality, performance, accessibility, security, SEO, and various technical errors.
Research local and global competitors to compare positioning, information structure, and features. The analysis continues with mapping out the content that needs to be created and updated.
Designing the information architecture based on the corporate (B2B) user journey. Focus on restructuring services and creating a comprehensive company profile.
Organize the content into a wireframe. Focus on navigation, the information hierarchy of the services page, and the recruitment flow from job listings to form submission.
Development of a visual system that aligns with GDSK’s identity and reinforces the company’s image as a multi-service hospitality compan
The development of a dynamic website includes design implementation, content synchronization, a location map feature, HRIS integration, and performance and security optimization.
Restructuring and implementation of content based on the new architecture, including services, milestones, and awards. This phase runs parallel to development.
Functionality, content, form, performance, accessibility, security, and SEO testing were conducted in collaboration with the GDSK team. The website was then launched at gdsk.co.id, along with documentation and training on its management.
The GDSK website is designed with a visual system that is consistent with the company’s brand identity. The design for each business line represents food service, food retail, hospitality, and facility services under a single, professional brand that is focused on service quality.
Brand-Consistent Color Palette
The website’s color palette is designed to align with the logo and the brand’s overall identity.
Reinforcing Values Through Photos
The use of photos and images that reflect the warmth and hospitality of our service.
Structured UX
Easy navigation makes it simple for visitors to find important information.
Town Catering, Remote Catering, Event Catering, Food Retail, and Facility Services are presented on separate pages. Each page details the scope of services, the sectors served, and GDSK’s experience in addressing relevant needs.
The client list, categorized by sector, is clearly organized to help users see the diverse range of GDSK’s client base.
GDSK showcases its operational scale and service coverage to reinforce its brand value as a trusted, nationwide food and facility services company.
Service Coverage Map
This interactive map shows the distribution of GDSK’s service areas in Indonesia and highlights its capacity to meet B2B needs in various locations.
Company Performance Statistics
Data on the number of meals served, employees, and clients is used to demonstrate GDSK’s operational capacity and the level of trust placed in the company.
Company information is organized so that prospective clients can assess GDSK’s track record, standards, and experience. This credibility is reinforced by the following four key pieces of evidence.
Company Milestones
Highlighting GDSK’s journey from a catering company to a provider of food and facility services since 1977.
Showcasing Awards
Showcasing various awards from partners, official events, and the government to highlight outstanding performance.
Credibility Through Certifications
Showcasing various certifications to build trust and establish an excellent reputation among business partners.
List of Prominent Clients
The client list is categorized by industry sector to underscore GDSK’s position as a trusted B2B and B2G partner.
The website features a dedicated section explaining GDSK’s approach to environmental, social, and governance (ESG) issues, sustainable supply chains, and QHSE.
This commitment is reinforced through the sustainability programs already in place, allowing prospective clients to see how these initiatives align with the way GDSK manages its services and supply chain.
The career page not only lists job openings but also highlights GDSK’s corporate values, employee experiences, work environment, and benefits.
Prospective applicants can select a position, specify their experience category, and submit their resume directly through the website. Open applications can also be submitted even when no suitable positions are currently available, allowing GDSK to continuously build its candidate database.
Town catering, remote catering, event catering, food retail, and facility services are all featured on a single website.
Our experience serving companies, government agencies, and various national events demonstrates our credibility in the B2B and B2G sectors.
Recorded in specific internal HR tools based on data from the website submission form.
Apache
Websites Launched
Monthly Active Users
Increase in Interaction Time
Organic Traffic Growth
Ready-to-Use Calculator
Targeted Message Conversion
