Bara Website
Grapiku developed bara-kreasi.com as a digital company profile to introduce Bara’s services and showcase its track record as a MICE organizer and creative agency.
Client
BaraService
Website Development
Industry
—
Grapiku developed bara-kreasi.com as a digital company profile to introduce Bara’s services and showcase its track record as a MICE organizer and creative agency.
Client
BaraService
Industry
PT Bara Kreasi Gemilang, operating under the brand name BARA, is an event organizer and creative agency based in Jakarta. Founded in 2022, Bara provides event planning, brand activation, and creative agency services to support corporate activities and marketing efforts.
Bara was founded by professionals with over 20 years of experience in event management and production. This experience serves as the foundation for Bara’s ability to handle a wide range of corporate and private events for both private companies and state-owned enterprises.
When selecting a MICE organizer, companies consider more than just the types of services offered. They also evaluate creativity, experience, and execution capabilities based on past projects.
Bara needs a digital company profile that effectively showcases its capabilities as an Event Organizer, Brand Activation partner, and Creative Agency, while presenting its portfolio as proof of experience to potential clients.
Primary Objective
To build a digital company profile that strengthens Bara’s positioning as an integrated event and creative agency through information about its services and a showcase of its portfolio.
Bara offers complementary services and has experience managing a wide range of corporate events. The challenge is to organize all of these capabilities and the company’s portfolio into a corporate profile that is both easy to understand and convincing to potential clients.
Event Organizer, Brand Activation, and Creative Agency should be communicated as integrated capabilities, not three standalone services.
Photo and video documentation should be accompanied by project information so that potential clients can understand the scale, objectives, and execution of each event.
The founders’ experience and their collaborative projects with well-known companies need to be presented in a structured manner to strengthen Bara’s credibility.
Prospective clients need to be guided from exploring services and the portfolio to contacting Bara without having to go through a lengthy process.
Grapiku developed bara-kreasi.com as a digital company profile that integrates the company profile, three service lines, and a project showcase into a structured flow.
Each project includes client information, a story, a video, and a documentation gallery so that the portfolio serves as proof of Bara’s capabilities. Dynamic visuals reinforce Bara’s positioning as a MICE organizer and creative agency, while CTAs direct potential clients to the company’s contact information.
Aligning business goals, user targets, positioning, and the key requirements for the BARA website. This phase also includes identifying communication challenges, feature priorities, and project KPIs.
Analysis of direct and indirect competitors to map out visual benchmarks, information architecture, features, positioning, and opportunities for BARA to differentiate itself.
Designing an information architecture aligned with the user journey that makes it easy to explore the service and its portfolio.
Organize the content into a wireframe. Focus on navigation, the information hierarchy of the service pages, and the portfolio showcase.
Implement the visual system in accordance with the brand guidelines to ensure consistent UI component design across all pages.
Development of a dynamic website using a custom WordPress setup. This includes layout development based on Figma designs, content creation, integration, and efficient code optimization.
Comprehensive testing across devices and browsers. Migration to the bara-kreasi.com domain, integration of analytics, security, and basic SEO. Plus, a training session for the BARA team on self-managed content management.
The website is designed with a dynamic, bold visual style that is consistent with Bara’s brand identity. The use of color, typography, animation, and event coverage reflects the company’s creativity and professionalism.
Event Organizer, Brand Activation, and Creative Agency are presented concisely in a single information flow without separate pages.
This approach highlights the connection between the services while positioning Bara as a partner capable of handling both event and creative needs in an integrated manner.
The main feature of this website is the project showcase/portfolio, which serves as proof of Bara’s credibility. Each project displays the event name, the client’s name and logo, detailed information about the event, and a photo gallery.
This structure transforms event documentation into a portfolio that helps prospective clients assess Bara’s experience and execution capabilities.
The layout, navigation, and project gallery are optimized for various screen sizes. This ensures that service information and event (project) documentation remain easy to browse on both smartphones and desktops.
Event Organizer, Brand Activation, and Creative Agency are all brought together in a single, seamless digital experience.
The portfolio includes client information, project details, and a gallery of documentation as evidence of project completion.
The company profile highlights the founders’ experiences as the foundation for prospective clients’ trust in Bara.
Websites Launched
Monthly Active Users
Increase in Interaction Time
Organic Traffic Growth
Ready-to-Use Calculator
Targeted Message Conversion
