Heritage Perfume Brings Memorable Identity
Grapiku built Heritage Perfume’s brand positioning as a heritage perfume with an old-school blend that can be relevant to the modern era.
The story of our work starts here…
Heritage Perfume is a perfume brand or entity under Heritage Aroma Luxury that is committed to be the perfecting part of body scent that has high quality and long lasting fragrance with affordable price.
Heritage Perfume presents 2 variants of perfume, RAMA for men and SHINTA for women.
Scent is a Legacy
Perfume, also known as fragrance, has been around since ancient times. Its presence began with the concoction of plants containing essential oils. The form starts only in the form of plant brew, balm spread, to spray oil (perfume).
Whatever the form and era, the presence of fragrance will be memorable for its owner – bringing nostalgic memories. For example, processed cinnamon (Cinnamon Wood) will still produce cinnamon fragrance even though the form of fragrance is different from generation to generation.
This is where Heritage Perfume comes in. Wanting to bring as many memories as possible from generation to generation through old fragrance concoctions with a modern business approach.
Heritage Parfume X Grapiku
Challenge
- How to communicate a premium perfume brand with an identical scent that can be recognized for generations?
- How to campaign perfume as the scent of gods and goddesses?
- How to bring heritage culture into a product?
- How can a perfume product be used by everyone and express themselves freely?
Solution
Memorable Brand. A brand that can communicate from generation to generation. A brand that can evoke memories with just a scent. So the name “HERITAGE PERFUME” was chosen to strengthen the branding. To give identity to faint memories with just an identical scent.
Logo Exploration
Freedom of Expression
The concept of Heritage Perfume brand logo cannot be separated from the theme of Freedom of Expression. It is to help people to express themselves freely with the perfection of Goddess-like scents and to pass the scent legacy down through generations.
Whatever the era, how they express themselves, Heritage Perfume will be an inseparable part in creating memories.
So the main symbol of Heritage Perfume is a line design that forms a “hp” ligature, batik motif and Gods and Goddesses.
Filosofi
A typographic ligature logo design of “hp” which are the initials of the Heritage Perfume brand. The curved style reflects flexibility, freedom, versatility – “Freedom of Expression” – the theme of the Heritage Perfume brand.
Heritage in this case is closely related to culture, so the logo design refers to the reference of Batik Parang Rusak which is a philosophical heritage/hereditary object in Indonesia and batik has been recognized by UNESCO as an intangible cultural heritage.
On closer inspection, the “hp” ligature depicts “God and Goddess” facing each other. God (letter h) uses Kuluk and Goddess (letter p) uses Sanggul in the characterization of puppetry.
The design of the perfume brand logo is in the style of a monoline / unbroken line – meaning the heritage of scents passed down from generation to generation regardless of the era. And Heritage Perfume will always be an integral part in creating memories.
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