SOLO, September 23, 2020 – Grapiku was honored to serve as a Key Speaker at the "8th Marketing Forum: Refresh Capacity Staff Marketing (TOT)" to strengthen marketing strategies and adapt to the digital era. This event, organized by Nutrifeed, a leading animal feed brand from KJUB Puspetasari, was successfully held at Hotel Swiss-Belinn Saripetojo, Solo.
The forum was specifically designed to refresh the capabilities and skills of Nutrifeed's marketing team, ensuring they remain adaptive to market dynamics. With promotion trends shifting increasingly towards online media, having a quality product alone is insufficient without strong visual communication.
Addressing this challenge, Grapiku presented the main topic: "How to Design Strategic Assets for Nutrifeed's Digital Marketing".
During this interactive session, the Grapiku team dissected the anatomy of effective design for digital marketing purposes. Key points highlighted included understanding the characteristics of the digital audience, the importance of maintaining consistent brand visual identity, and techniques for combining design aesthetics with marketing principles to drive sales conversions.
Dimas Ariyanto, Grapiku Leader and Key Speaker at this Training of Trainers (TOT) event, stated, "We highly appreciate Nutrifeed's initiative in equipping its marketing team. In today's era, digital assets are no longer just supplementary; they are the forefront of brand communication. Well-conceived and strategic designs will make Nutrifeed's already superior product quality more easily perceived, relevant, and trusted by the market."
The practical and industry-relevant material received positive feedback from the organizers. This step was deemed crucial for preparing the team to face increasingly fierce business competition.
Regi Diar Patrizia, S.E., Head of Research and Development at KJUB Puspetasari, remarked, "Our collaboration with Grapiku provided fresh and highly practical insights for our team. The content delivered was very relevant to current marketing challenges. We hope this knowledge of strategic asset design can be directly applied by the team to boost Nutrifeed's digital campaign performance moving forward."
Grapiku's participation in the 8th Marketing Forum underscores its commitment as a strategic partner, helping various brands, including those in the agriculture and livestock sectors, to grow and dominate the market through targeted design.
