Branding Needs a Strategy

With the right strategy, branding can make your business stand out from the competition.

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grapiku - agensi branding dan pembuatan website

Grapiku- Agensi Branding dan Pembuatan Website Indonesia

Being the Best is not enough, be Different!

Consumers today are faced with various brands that claim to be the best. In fact, to be noticed and stand out from the market competition, your brand needs a touch of differentiation.

Differentiation requires a clear brand positioning

To communicate the “difference” and “uniqueness” of your brand to consumers easily, a clear brand positioning is needed.

The Solution Branding Strategy

Formulating brand positioning requires a well-planned branding strategy based on in-depth consumer needs research.

Brand Guideline Solution for Consistency

Keep your brand looking and sounding good everywhere with a brand guideline that includes a set of rules for using brand elements.

What Will Grapiku Do?

As an agency that specializes in crafting brand strategies, the Grapiku Team will do:

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Researching Market Potential and Analyzing Your Target Audience

To understand your brand’s potential, our team will conduct in-depth research and analysis. This way, we can deliver your potential to the right audience.

Ideas & Plans

We gather information about your idea and big business goals to research your prospective products and services.

Understanding Target Audience

We research the audience such as their behavior, preferences, demographics and needs with social media analysis, surveys to direct interviews.

Brand Identification

We ensure and measure the alignment between your brand idea and goals with the expectations and needs of your target audience.

Designing a Branding Blueprint as a Strategy Guide

To position the brand (brand positioning), the Grapiku Team will compile a branding blueprint (blueprint) based on research results. With a blueprint, you can do the right brand awareness and marketing.

Defining SWOT

We organize what are the strengths, weaknesses, opportunities and threats for your brand in detail and in depth.

Developing USP

We design your USP (Unique Selling Point), creating a compelling brand message and clear brand positioning.

Developing Strategy

We strategize on starting and developing brand awareness and marketing for your target audience.

Brand Positioning Briefing and Mapping

To communicate the brand positioning, Grapiku Team will provide a briefing on how your HR should move effectively. We set the pace with timelines and measurement tools to keep things on track.